Why would we create a stationery company that focuses on gross things? Do we really think people will pay to send a greeting card with poo on it? We don't know for sure, but we laughed. It's time to find our people.
We live in San Francisco. It's kind of gross sometimes. You haven't experienced city life until you've run screaming from a swirling newspaper because you know it's not just paper. Life can be kind of gross sometimes too - but that doesn't mean you can't laugh about it.
Traditional greeting cards make us gag. They're far too sappy and sweet. These cards might make you gag too - but that's what's different.